An up-to-date, engaging blog is a superb way to grow industry gravitas and show off your firm’s expertise.
Use an editorial professional (me, preferably, but store-bought will do) to ensure steady, high-calibre content.
Leave online visitors with a good impression of your firm. Earn your spot in their bookmark bar.
Clarify your message; and add zest, gusto and oomph while you’re at it.
It’s always a good idea to let someone look over a bit of writing you’ve worked on from scratch. It’s a doubly good idea to pop it over to a professional.
Editing can be anything from a spelling/grammar check to a complete reworking of your content.
PS, don’t worry; I’m the only one who has to read my proofing marks